About the client
Our client was one of Australia’s largest online marketplaces, streamlining the home improvement process by connecting homeowners and businesses with trusted local tradies. The platform helped generate quality leads and promoted business growth for local tradies, from sole traders to medium-sized enterprises.
Key challenge
The founders had a vision to simplify the home improvement process for homeowners and trade professionals. As our client scaled from a marketplace startup to a publicly listed company, it faced challenges such as implementing a new pricing model to increase revenue, enhancing the value to platform users, and attracting reputable investors to support growth ambitions and facilitate a path to an IPO.
Solution
We provided comprehensive advisory services to our client to provide a successful transition, including:
- Strategic feedback: we offered consistent feedback to the founders and management, sharing insights on business growth strategies and operational improvements
- Revenue model: we assisted in implementing a new pricing model aimed at boosting revenue while ensuring that users of the platform derived increased value from their interactions
- Capital raising: in the company’s formative years, we played a crucial role in raising significant capital to fuel its growth ambitions. We also guided them through various capital raising processes, ensuring a diverse and supportive investor base
- IPO preparation: as the company matured, we leveraged our expertise to prepare our client for their initial public offering (IPO), ensuring they were well-positioned to attract potential investors
Outcome
With our input, our client successfully transitioned to a publicly listed company, serving 36,000 paying trade businesses and millions of consumers. Early investors achieved robust returns, and the company continued its growth trajectory, making acquisitions abroad. Our recommended pricing model led to increased revenue and enhanced user value, solidifying the platform’s market position.
“Our journey from start-up to a publicly listed company was supported by our advisors at Right Click Partners. They provided us with invaluable advice and assistance, especially with fundraising and getting ready for our IPO. Without their support, we wouldn’t have been able to achieve our current success.” – Co-founder and CEO
At Right Click Partners, we take pride in our ability to assist technology companies in making informed decisions that drive their growth and success. Our comprehensive understanding of the sector and our extensive network of professionals ensure that our clients receive the best possible advice and support throughout the process. This case study is a testament to our expertise and commitment to delivering outstanding results for our clients.